| An excellent way to get targeted traffic to your site is to place your website listing in front of a prospect at the exact moment they are searching for your product or service.
Paid search marketing lists your site in specific search result on the Web. Pay Per Click (PPC) and paid inclusion are two main techniques of paid search marketing.
With Pay Per Click, advertisers pay a set amount every time their ad is clicked by a user based on a particular keyword.
Paid inclusion is a service offered by some search engines such as Yahoo! and Alta Vista that provide priority consideration for your site to be listed in their search results and directories.
With proper management and a clear focus, pay per click and paid inclusion can offer some of the most well-targeted and economic advertising on the web.
Pay Per Click Services (Google AdWords and Yahoo! Sponsored Search):
Site analysis: Close review of your site to gain an in-depth understanding of your services and products, competitor analysis and keyword research.
Creative Production: Hand-written and targeted ad development customized for your brand. Our ad copywriters have a marketing and promotions background that result in compelling ads that entice users to click.
Example of a hard working ad: 
Results: The key to successful search engine marketing is the final conversion on your site from the search engine advertisement. We work with you to develop highly effective landing pages that will produce a positive return on your investment and an excellent user experience.
Reporting: Where Do You Rank will provide custom reporting and recommendations for improved results each month.
Paid Inclusion Services (Yahoo! Search Marketing):
Search Submit: Submission of URLs or XML feed to Search Submit program for consideration in the algorithmic search results on Yahoo!, AltaVista, AllTheWeb, and other portals. Inclusion offers frequent exposure for your site and click tracking reporting.
Directory Submit: Hand-written directory listing that is keyword rich and written with a marketing perspective. Paid submission to Yahoo!'s directory submit program that provides expedited review of your site for inclusion.
Contact us for a consultation today!
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